I work with people to enable them to make effective decisions in their work or personal lives. Effective decisions are made when one has increased clarity and a deep understanding around all the factors that will influence that decision.
For me coaching is a process where the client reaches new and deeper understandings of themselves in their business, personal and community life. The purpose of coaching is to empower and create an opportunity for self enrichment.
Coaching is of value because the ‘thinking’, ‘decisions’ and ‘doings’ are all the work of the client and the client only does what they feel is needed and appropriate to them at that particular time in their life.
I find my style of coaching is to create trust which allows the client to work on deep and sensitive issues. Observers and clients have described this as being an ‘emotionally intelligent’ coach. As a coach I am a member of the International Coaching Federation and am bound by its code of ethics.
When choosing a name for my coaching I wanted something that would represent what I believed contained the essence of what I was working to achieve in my approach to coaching. The word ‘Pure’ aims to describe the approach and belief in coaching where the client is at the centre of the process and he/she determines the direction, pace and outcome of the process. The session is not driven by models of intervention, instruments or other resources (unless the client wishes to avail of these) but by the client and the coach together. A ‘Pure’ coaching session!
